AAA has hit the milestone mark of 60 million members, making the motoring and leisure travel organization one of the largest membership associations in North America. Since 1902, AAA has been an iconic brand that evokes feelings of safety, security and peace of mind, with 1 in 4 U.S. households today being proud AAA card-carrying members.
This achievement is a result of AAA’s intense focus on meeting members’ evolving needs in an ever-changing technology and travel environment while also staying focused on the qualities on which millions have relied for generations.
“AAA is incredibly grateful to each one of our 60 million members and we take their loyalty and trust in us seriously,” said AAA President and CEO Marshall Doney. “For 117 years, we have put members first with unwavering commitment. We will continue to provide them with quality service at the roadside, trusted travel expertise, unparalleled discounts and rewards, and leading traffic safety research and advocacy to ensure that everyone arrives home safely at the end of the day.”
AAA knows innovation is key and strategic adaptation is necessary to staying competitive and relevant. In fact, millennials – a tech savvy generation – make up nearly 30% of AAA’s new primary members. New digital solutions such as a mobile app, real-time text notifications, and en route roadside assistance tracking highlight the Association’s forward-thinking mindset.
“We are proud to contribute to the Association’s growing member base,” said Jim Lehman, president of AAA East Central. “The longevity and success of our Club comes from countless years of great service from our employees, and generations of loyalty and trust from our members.”
AAA East Central was formed in 1903 and based in Pittsburgh, Pennsylvania. After 115 years, it’s footprint now stretches across a five-state territory, serving 2.7 million members in Kentucky, New York, Ohio, Pennsylvania, and West Virginia.
As AAA looks forward, the organization is exploring new mobility solutions and working to educate our members and others about the exciting possibilities and current limitations of evolving vehicle technologies to help ensure a safe transition to mobility of the future.
AAA East Central is a not-for-profit association with 79 local offices in Kentucky, New York, Ohio, Pennsylvania and West Virginia serving 2.7 million members. Past news releases are available at news.eastcentral.aaa.com. Follow us on Twitter and Facebook.