During a time of exciting transition and unification at Miami Trace, the school district has also initiated a re-branding of its image.
“With the addition of a new high school in the near future and a completely centralized campus, as ambassadors of the district, we felt it is important that we communicate effectively and promote our district in a clear, consistent and professional manner,” said Miami Trace Superintendent David Lewis. “Naturally, one-on-one interaction with students, families, community members and colleagues will always be the most effective and important means of building relationships. However, our visual identify or brand also conveys a very important message.”
The Miami Trace Panthers’ brand consists of items such as a logo, colors and typography. District administrators said the brand is also a reflection of Miami Trace’s image and how others view the district.
“Consistent use of this guide will help us establish a common look and feel across the district and make our uniforms, signage, communications and so much more recognizable to the public,” Lewis said.
Miami Trace has released a document of its new branding that will provide this consistency. Within this article, The Record-Herald is unveiling the new logos to the public.
The official Miami Trace primary logo consists of the district name, “Miami Trace,” spelled out with the pronounced “MT” and panther head. They are designed to stay together and not be used separately. This primary logo is scheduled to be used for all school-related literature and apparel.
There will also be an alternate lettermark version of the standalone “MT” like the district has used in the past, but reflecting the new modernized brand. There are three variations of the “MT” lettermark for black and light backgrounds.
The district has also created a series of wordmarks and panther logos for use. Alternate wordmark versions of both “Miami Trace” and “Panthers” will be used when simple text is needed. The new Miami Trace panther (also shown) can be used in a combination with the wordmark and standalone with just the panther head or with a full body.
Although the official colors for Miami Trace are black and white, it was decided many years ago that gold would be used as a secondary color. Throughout the years, the use of gold has been inconsistent, which led to much confusion, said Lewis.
The adoption of this branding guide will make the use of gold and gray as secondary accent colors an official standard for the school district. The color of gold will not be used as a primary color for clothing, uniforms, signage, etc.
“The creating of this branding guide provides us with a visual identity that is clear, consistent and professional,” said Lewis. “Thank you to all of the Miami Trace employees who provided input throughout this process. We would also like to thank Fil Anastasio from SHP Leading Design for his countless hours of work to ensure that we develop a brand that truly depicts Miami Trace and stands the test of time. The Miami Trace brand will become a symbol for the ‘Panther Pride’ in all that we do.”
