Tanger Outlets Jeffersonville is rallying shoppers to participate in the “Tanger Pink Movement” this October to support ongoing efforts to end breast cancer during its Tanger PinkSTYLE campaign.

The Tanger PinkSTYLE campaign launches on Oct. 1 and runs through Oct. 31. This year, Jeffersonville shoppers will have two ways to save: with a physical or mobile version of the Pink Card, available at Tanger Outlets Jeffersonville Shopper Services located in Suite 8120, on the Tanger app or by visiting www.tangeroutlet.com/pinkstyle. Both versions, available for $5, offer 25 percent off a single item, one time per day, in participating stores, with unlimited use through the end of the month.

Proceeds from the campaign will support the Fayette County Memorial Hospital Foundation Women’s Wellness Center. On the national level, the campaign will also support the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer organization, according to Charity Watch in the U.S.

“We are proud to join forces with our valued shoppers and retailers across the U.S. and Canada to raise awareness and much-needed funds for breast cancer research and prevention,” said Steven B. Tanger, president and chief executive officer of Tanger Factory Outlet Centers, Inc. “We empathize with every customer, retailer, and employee who has been affected by this disease. We are fully committed to supporting these important organizations, with the goal of finding a cure to a disease that has affected so many families.”

Since 1994, Tanger has contributed nearly over 17 million to breast cancer research through the PinkSTYLE campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives.

In support of the PinkSTYLE campaign, this year, Tanger Outlet Centers will also host local events and moments to rally shoppers in the fight against breast cancer.